Our Story


Why designer frames cost a fortune?

For the last couple of decades, the designer eyewear market has been operating on a traditional supply chain model that includes hidden costs such as middleman's margin, which explains why glasses cost an extortionate sum by the time it reaches the shelf.   

How we do things differently? 

By offering our frames directly online, we're able to eliminate unnecessary costs such as licensing fees and other expenses to simply deliver a beautiful design and a handcrafted eyewear directly to you, at a fraction of the luxury price point which is normally marked at 10x the actual cost of manufacturing.  

"Handcrafted by artisans using traditional methods"
( workshop in Northern Italy )